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Friday, September 11, 2009

Google prefers that publishers


Question 2) Google's recent "images next to ads" policy is confusing. Could you please clarify so all publishers know what is and what is not allowed?
Answer 2) Google prefers that publishers avoid images that are lined up directly next to the ads so that it appears each ad is associated with an image. If the dimensions of the image are completely different than the dimensions of the ads, that's okay.
But if it appears to the user that the image is at all associated with the ads, that would be in violation of AdSense terms of service.
The general idea is Google does not want visitors clicking on ads because they have been deceived in believing the image is associated with the ad.
That leaves a lot of room for creative design, and it also means that AdSense graphic backgrounds and visuaQuestion 3) I occasionally see ads are actually placed by Google. Do publishers receive payment when those ads are clicked?
Answer 3) Yes! Whenever you see an ad for a Google service, Google is paying the publisher for that ad just as they would for any other ad. They are bidding in the auction and the publisher will be paid according to those bids.
This is also good news for those who wondered if Google was attempting to score a "free ride" by placing their own ads on the network.l frames are within terms of service.

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